Reach the Pros Who Drive Business

CoatingsPro Magazine connects brands with the professionals who specify, apply, inspect, and purchase coatings in the field.

Our audience of 35,000+ highly specialized commercial and industrial coatings contractors have influence over decisions being made for the jobsite, and are involved in spec development that drive organizational purchasing decisions.

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35,365

Readership

45% Print Only | 23% Both | 32% Digital Only*
*Src: 2024 Baxter adView Pro Survey

40,000

Website Visitors

(Monthly avg.)

14,783

Social Media Followers

26,768

Newsletter Subscribers

40,000

Avg. active users/month

130,000

Avg. views/month

60,000

Avg. ad impression/month

Subscriber Snapshot

Industrial and/or commercial coatings contractors

80%

Engineers

6%

Plant/Facility Managers

4%

Products/Equipment Suppliers

3%

Other

7%

Your Brand, Their Solution

CoatingsPro readers and subscribers don’t just read—they solve problems, make decisions, and specify products. Whether you want to boost awareness, generate leads, or launch a product, CoatingsPro Magazine is your gateway to the coatings application and inspection market.

  • Abrasives
  • Adhesives
  • Application Equipment
  • Cathodic/Anodic Protection
  • Chemical Inhibitors
  • Coatings
  • Concrete
  • Contractor Services
  • Data Recording and Management Equipment/Software
  • Industry Organization
  • Inspection Equipment
  • Insulation
  • Linings
  • Materials—Ferrous and Non-Ferrous
  • Mechanical Equipment/Machinery
  • Monitoring Equipment
  • Safety Equipment
  • Service Vendor
  • Spray Equipment
  • Surface Preparation Equipment
  • Testing Equipment

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Let us create a custom plan for you that meets your specific needs around brand recognition, event marketing, content marketing, and lead generation.
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Print Ads Drive Buying Behavior

They engage, evaluate, and buy

After seeing an ad in CoatingsPro, 96% of readers took at least one action*:
  • 83% associated ads with respective brands
  • 93% liked one or more ads
  • 77% have improved opinion
  • 76% became newly aware of a product/service
Early buying behaviors included:
  • 21% save the ad
  • 43% discuss the advertised product
  • 37% visit ad’s website
  • 18% request more information
Most importantly:

73% indicated they, or someone in their organization, have taken, or are likely to take a purchasing action as a direct result of seeing the ad.

Active buying behaviors included:
  • 10% try product/service (or schedule meeting, visit location, etc.)
  • 28% consider use/purchase
  • 19% recommend or specify
  • 18% purchase

Why It Matters for Your Marketing

CoatingsPro delivers an audience that doesn’t just browse—they engage, evaluate, and buy. When your brand appears here, you benefit from proven influence across the entire buyer journey, from awareness and consideration to action and purchase.

*Baxter adView Pro Print Ad Analytics, May 2024

Editorial Calendar

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2026 Media Kit

2026 Media Kit Coming Soon

What Our Readers Say

“It’s very helpful, keeps me updated about new technologies. I actually study some articles.”

CoatingsPro Reader

“CP is my “go-to” magazine for everything coating-related in our industry, which is why I tend to read the magazine so often. It definitely assists me in my professional interests & development.”

CoatingsPro Reader

“It's a great information and product publication. I have contacted suppliers several times from your magazine.”

CoatingsPro Reader

Why Choose CoatingsPro

70% of readers report taking action after seeing an ad or editorial
71% of readers are decision-makers or purchasing influencers
Print + Digital + Webcast + Podcast opportunities
Tailored campaigns with cross-platform placement for maximum reach