In-depth coverage of global corrosion control

Coatings inspectors, engineers, and QA/QC professionals turn to Materials Performance for in-depth coverage of corrosion control topics. The monthly publication is supplemented with special issues and the highly popular MP Buyer’s Guide—the industry’s top directory for trusted product and service providers. Three-quarters of subscribers say they make buying decisions based on ads and content in the magazine.

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30,191

Total Readership

72% Digital | 28% Print

84,000

Website Visitors

(Monthly average)

10,839

Social Media Followers

22,869

Newsletter Subscribers

Global Distribution

United States

58%

Europe/Middle East/Africa

16%

Southeast Asia/Oceania

14%

Canada

8%

Latin America

4%

40,000

Avg. active users/month

130,000

Avg. views/month

60,000

Avg. ad impression/month

MP Readers Make Decisions on Our Content

73% of MP readers took one or more purchasing actions due to ads or editorial seen in the magazine, including visiting a website, requesting more info, saving ads, trying or specifying a product, or making a purchase.

Top Job Functions

Coatings Inspector

32%

QA/QC Professionals

16%

Engineers

14%

Project Manager/Supervisor

12%

Technicians

10%

Consultants

9%

Maintenance Pros

7%

Coatings Applicator

5%

Industry Segments

Coatings
Construction/Architectural Design
Inspection Services
Cathodic/Anodic Protection
Engineering
Above/Below Ground Storage
Power/Energy Generation, Distribution, Transmission
Surface Preparation/Blasting
Maintenance/Rehabilitation
Testing Services
Refining/Gas Processing
Offshore/Maritime
Linings
Water/Wastewater
Materials Selection and Design
Chemical Processing
Power/Energy Distribution

Organization Types

ServiceProviders/Contractors
Manufacturers/Suppliers
Asset Owners/Operators
Government/Regulatory Agencies
Academia/R&D

Your Brand, Their Solution

MP readers don’t just read—they solve problems, make decisions, and specify products. Whether you want to boost awareness, generate leads, or launch a product, Materials Performance is your gateway to the corrosion control market.

Abrasives
Adhesives
Application Equipment
Cathodic/Anodic Protection
Chemical Inhibitors
Coatings
Concrete

Contractor Services
Data Recording and Management Equipment/Software
Industry Organization
Inspection Equipment
Insulation
Linings
Materials—Ferrous and Non-Ferrous

Mechanical Equipment/Machinery
Monitoring Equipment
Safety Equipment
Service Vendor
Spray Equipment
Surface Preparation Equipment
Testing Equipment

Print Ads Drive Buying Behavior

They engage, evaluate, and buy

After seeing an ad in Materials Performance, 85% of readers took at least one action*:

69% associated the ad with the brand
81% liked one or more ads
68% improved their opinion of the advertiser
68% discovered a new product or service

Early buying behaviors included:

39% visited the advertiser’s website
28% requested more information
38% discussed the product with colleagues
19% saved the ad for reference

Most importantly:

68% indicated they or their organization have taken, or are likely to take, a purchasing action as a direct result of seeing the ad.

Active buying behavior included:

16% tried the product, scheduled a meeting, or visited a location
32% considered a purchase or use
25% recommended or specified the product
18% completed a purchase

Why It Matters for Your Marketing

Materials Performance delivers an audience that doesn’t just browse—they engage, evaluate, and buy. When your brand appears here, you benefit from proven influence across the entire buyer journey, from awareness and consideration to action and purchase.

Editorial Calendar

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2026 Media Kit

2026 Media Kit Coming Soon

What Our Readers Say

“Very relevant and interesting content, and it keeps us informed with technical and scientific innovations. It’s a quality magazine.”

MP Reader, 2024 Audience Survey

“This is one of the best magazines for coatings and corrosion people. I always find something useful or interesting.”